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This is how a world without rules is created. Economist: We buy cheaper, and then we are surprised

Published
February 10, 2026
This is how a world without rules is created. Economist: We buy cheaper, and then we are surprised

Sustainability sounds like the slogan from the conference, but in practice it's about something simpler: decency. The problem is that short-term profit often pushes it out of business, and consumers in a crisis choose “cheaper”, not “more responsibly”. Michał Dybuła, chief economist at BNP Paribas, tells us directly what is happening to the market.

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